How To Use Anchor Text To Get Higher Search Engine Rankings
If you want to earn money online from Google Adsense or affiliate marketing you’ll need high search engine rankings for your websites main keywords so you get enough traffic to turn a healthy profit. One of the most important things to do for higher rankings is to get incoming links to your site from other, preferably high PageRank, sites. What text is used in the links that lead to your website from other websites is also an important factor to consider.
The text used in links leading to your site from another site is known as anchor text. Many times, when you get another site to link to yours, whether its a link exchange or not, they’ll usually use the name of your website as the anchor text. This will still help your sites rankings, but you’re better of if the anchor text is for your sites main keywords. For instance, if you have a fitness website called FitnessArticles.com you’re better of if the anchor text leading from other sites to yours is something like “fitness articles” or “health articles” than the domain name of your site. You’ll be more likely to rank high for those keywords if they’re used in the anchor text.
Some, but not most, link exchange programs do allow you to control what anchor text is used in incoming links to your site. If you join Article Underground you’ll find many blogs you can post on and use whatever anchor text you like. You can also find blogs with the “do follow” tag and make non spammy comments with links to your site using whatever text you want. You can also do this when you submit articles to article directories. Try getting some links while controlling what anchor text is used and watch your site rise in the search engine rankings for the keywords you’re focused on getting ranked high in.
