Affordable Email Marketing Campaigns
Marketing your website can become quite costly if you use conventional methods of marketing. Your advertising budget can be used up very quickly when you’re starting out, particularly if you do conventional advertising, such as mailing pieces, magazine ads, and television spots. While these methods of advertising can bring in big returns, you need up front capital to fund such efforts. However, email is virtually free, and all it takes is some time to set up email software and write your message. This little bit of effort sets you up with legitimate and truly affordable email marketing campaigns.
You can’t just send out email to people if you haven’t gotten their permission to contact them. This is considered spamming and is suicide to an online business! Your search engine rankings and traffic will take a dive and you may even get shut down by your own ISP! This is certainly not the way to go about an affordable email marketing campaign. So how do you get permission to send potential customers email?
What you need to do is build an opt-in list of customers as quickly as you possibly can. One of the best ways to do this is to write some free reports and an e-newsletter to entice your website visitors to sign up. This is the basis of an effective and affordable email marketing campaign. In return for delivering quality information to your site visitor, you get a name and email to which you can send updates, your free newsletter, and occasional promotional pieces. You’ll want to be judicious in sending messages that are purely promotional. Too many of these will wear thin on your readers, possibly resulting in cancellations and the loss of your good reputation in your particular niche. Word travels fast on the internet, and all it takes is a bad review from a popular blogger and you’re toast.
As you continue to promote your free reports and newsletter on your website, your readers will often pass your message on to interested friends. Based on this referral, they may then visit your site for their own copy. Before long, your opt-in list will grow substantially. As your list grows, your affordable email marketing campaign will bring in more and more returns.
When you place your invitation for your customers to subscribe for your free report or newsletter, be sure to let them know that you respect their online privacy and won’t ever give, sell or share their information with others. You’ll also want to build your customer list using the double opt-in. This means that after somebody signs up, you respond with an email that requires that they respond with a reply or a click-back to your site for confirmation that they asked for your offer. This protects you against spamming allegations.
By the time you’ve got your affordable email marketing campaign running strong, you’ll be earning an online income. Then you can think of more expensive online marketing campaigns.
